The origin and story behind STEAMRS: the Dutch brand for modern garment care

The Origin and Story Behind STEAMRS: The Dutch Brand for Modern Garment Care

The idea for STEAMRS was born during photoshoots for luxury bed linens.

We’ve worked with textiles on a daily basis for years and share a special passion for beautiful fabrics and premium-quality bedding. Out of this love, we started our webshop, www.casadormi.nl, where we offer the finest bedding and bath textiles from over 30 high-quality Dutch and Belgian brands.

Capturing bed linen in photos—without too many wrinkles—proved crucial for our online store. During photoshoots, we repeatedly came face to face with our biggest enemy: the bulky iron and ironing board. We often spent hours ironing the linens, only for them to wrinkle again as soon as we began styling the bed. Trying to keep the bedding looking smooth and fresh was incredibly frustrating and extremely time-consuming.