About us
The first clothes steamer
After endless testing, prototyping and refining together with technology experts, we created our first STEAMRS clothes steamer: powerful, stylish and designed with the latest technologies, with everyday life in mind. No bulky appliances, no ironing boards to get in the way - but a smart, portable solution that makes your clothes fresh and cared for down to the fiber in no time. Today, STEAMRS is more than a product - it's a brand for people who love convenience, style and quality. And this is just the beginning.
+10.000
satisfied customers
Dutch clothing care brand STEAMRS by Dreamers was founded in 2021 out of a shared passion for textiles, fashion and innovation. It has since grown into a multidisciplinary fashion-care label. Join our movement to take better care of the clothes you already have!
How STEAMRS began
A photo shoot for bedding
In 2020, founders Thomas & Charlotte decided to join forces. One came from marketing, the other from the world of luxury bedding - together they knew everything about textiles and fabrics.
During a bedding photo shoot, they discovered their shared frustration: ironing. Not only time-consuming, tiring, but also very damaging to textile fibers. After all that ironing, the bed was made, and the cover was all creased again. There had to be an easier and faster way, right?
The idea for a designer clothes steamer was born. Powerful, stylish, top quality - and above all: a real wrinkle-killer, which does not damage fibers.
Goodbye iron. Hello clothes steamer.
Design & Development
Together with leading product developers from the Netherlands and technology experts, the idea was turned into a concrete design. The requirements were high: a steamer that heats up quickly, delivers powerful steam, is safe for all kinds of fabrics, cares for textiles instead of damaging them, and eliminates bacteria and odors.
In addition, the device had to be compact, feel sturdy, have a high-quality finish (no plastic look!) and have a sleek, streamlined design that would be seen. After countless prototypes, tests and refinements, the first STEAMRS garment steamer was born: a combination of technology, style and ease of use.
The launch
Introducing STEAMRS
On Friday, June 9, 2021, we launched our very first STEAMRS clothing steamer - and what happened next we never would have dreamed. The entire first batch of our black steamer sold out in no time.
Not normal. We are so proud and grateful that so many people are now steaming their clothes with our steamer. What started as an idea at the kitchen table has grown into a product used in hundreds of households every day. And this is just the beginning. 💙
The STEAMRS family is growing
More than steaming: our collection expands
There are so many ways to keep your clothes looking great longer - steaming is just one of them. That's why we've expanded our collection with smart, sustainable tools for optimal garment care.
From powerful fabric shaver to stylish clothes roller, from caring clothes brush to clothes dryer balls that enhance your laundry routine - each item is developed by our in-house product designers. Functional, efficient, and as thoughtful in design as our garment steamers: luxurious, minimalist and made to last.
With this expansion, we are transforming from a brand known for clothes steamers, to one with a broader mission: everything for the optimal care of your clothes.
Product for Professional, intensive & long-term use
After countless requests from fashion stores, studios to showrooms - we once again went around the design table with our product developers. The goal? Develop a professional garment steamer for intensive use: with an extra-large water tank, longer steam time, and powerful enough to be on all day. Height-adjustable, wheeled, and visually designed to be seen on the store floor.
The result: our first upright STEAMRS garment steamers. Made for professionals, but also perfect for home use - for those who want to steam more than 1 or 2 garments.
Our mission
The STEAMRS team has now grown considerably and our label has become a full-fledged fashion care brand with a broad collection - something we are immensely proud of.
In 2025, we will continue the growth with even more innovative products that make garment care not only easier, but also more fun.
Follow our journey and join our movement: more love and attention for the clothes you already have. 💙 There's so much more to come.
At STEAMRS, we believe that taking better care of your clothes is the key to a more sustainable wardrobe. Small changes make a big difference - and help reduce the impact of fast fashion.
Clothes now often last unnecessarily short: we wash too much, wear too little, and replace too quickly. STEAMRS wants to break that. With good care, your favorite clothes will last longer - and you won't have to buy new ones as often.
Stylish, smart and durable.
Shop gadgets
We care for your clothes.
Our search for better care for textiles inspired us to develop steamers that are powerful, durable and top quality . STEAMRS focuses on innovative and effective fashion-care products, featuring the latest technologies. We hope our gadgets will help you shine at your best and contribute to maintaining fresh, wrinkle-free clothes. Together, we give some extra love to the clothes you already have.
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