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Less unnecessary washing, more dry cleaning!

Wash less and steam more!

Underwear, socks and smelly clothing worn? Hop in the laundry. A shirt, dress, blouse worn for a day without sweating? Just put the steamer over it, and hop back on the lad into the closet! Why make it difficult for ourselves when it can also be easier and more sustainable!


It is recommended to wash as little as possible

The sustainable fashion designer Stella McCartney said in an interview with 'the Observer'  that she never washes her suits or take it to the dry cleaners, even adding that you should wash as little as possible. It happens so often that we throw our clothes in the laundry basket at the end of the day, while they are actually not dirty at all. Unfortunately, not really a sustainable habit... And also very time-consuming to have to do several washes and the full ironing basket afterwards.

Research shows that washing too much shortens the lifespan of your textile products. This has everything to do with soap, heat, lying around in the drum and contact with other clothing. The fibers of fabrics are affected, and fabrics become thinner and pill, colors fade and clothes lose their shape.

But why do we all think this is necessary? The answer is simple: Smart marketing from detergent manufacturers. Mac Bishop, the founder of a clothing brand that hardly needs to be washed, experienced it when he worked for Unilever's marketing team: “The only way to grow a detergent brand is to make people think that they having to wash a lot.” 

Ironing often is also very bad for your textile products. Fibers are, as it were, crushed and, in combination with the good and hot ironing plate, this causes faster wear. You give your most beloved fabrics the long life they deserve by taking good care of them. Washing and ironing as little as possible prevents wear and color fading. Enjoy your most beautiful items of clothing, bedding, tablecloths, decorative pillows, etc. for an extra long time.

Use a hand steamer 

We have long ago stopped doing unnecessary laundry and wasting time on ironing tasks. The STEAM'R is the ultimate invention for us. The specially designed pattern on the metal plate of the STEAM'R, in combination with the warm steam, ensures that the fibers of the textile are 'lifted' and not affected. This process is comparable to the natural drying process in the (outdoor) air. As you can imagine, this is much less harsh (than using a hot, flat iron, for example) for the fibers of delicate fabrics. Using a hand steamer is also super fast! Believe us, it is really a godsend for your busy life to always be well-groomed, fresh and without wrinkled clothes in a very short time!

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